Practice Building Tools & Tips

To thrive in today’s world it is essential to promote yourself and your practice. Promotion and professionalism are not mutually exclusive and utilizing the following advice developed in part by the Practice Building Today Committee can help you gain more referrals and clients.

Professional Networking

Keep in regular contact with all your referral sources.
Use Listserves to maintain your visibility with your peers, share relevant professional information, and weigh in on discussions. Many professional organizations provide their members with a Listserve, for example, APsaA maintains several, including the Openline and Psychotherapist Associates lists, and the American Psychological Association offers a practice list. Find and participate in lists of like-minded professionals with whom you would like to share information.
Network within psychoanalytic circles and increase the number of people you know within your institute and nearby institutes by attending meetings, joining study groups and committees of interest; writing papers for journals and giving presentations.
Print business cards and have them with you at all times. Include your website address on them.
Attend practice building workshops held each year at the National Meetings in January.

Professional Marketing

APsA Publications

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The Journal of the American Psychoanalytic Association (JAPA)

April 5, 2023

JAPA is a peer-reviewed journal publishing original articles and commentaries, ground-breaking research, thoughtful plenary addresses, in-depth panel reports, and more.

The American Psychoanalyst (TAP)

April 4, 2023

APsA’s triannual magazine, TAP, offers a psychoanalytic perspective on current events in psychology, the arts, and culture for mental health professionals, students, and the general public.

The Candidate Connection

April 3, 2023

Written for and by candidates, the Candidate Connection reports on the business of APsA's Candidates’ Council, its committees, and Institute delegates.

APsA Publications

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